Colleges Market No Fee” Applications to Woo Students”

College | College Admissions | Educational Trends

Last updated Feb 5, 2021

SUBSCRIBE

A number of colleges, some obscure such as The College of St. Rose in Albany,NY , and others very well known, such as the University of Minnesota, are now sending out direct mail packages offering “no fee” college applications. Not only are the applications without a fee, they are also nearly completely filled out with the potential applicant’s name and other relevant information. Therefore students who are interested in applying need to do little more than sign their name and mail the applications in. Colleges employing this strategy have seen a significant rise in applications.

Why are colleges doing this? And why now? Well, given the current state of the U.S. economy, many colleges are having difficulty getting enough students to apply. In addition, there is increased competition for ranking in the many college guides, including the US News and World Report’s Annual College Rankings. Colleges that have significant increases in the number of applicants can improve their rankings in these publications.

Is this a good thing for students? That is a subject of debate. The direct mail firms that colleges hire to do these types of marketing campaigns stress that this is a way for them to help make students aware of the existence of certain colleges they might not otherwise know about. In addition, colleges report that this type of marketing campaign has helped them to increase diversity on campus across a number of dimensions, such as geography, gender, and ethnicity. However some critics argue that this may make it too easy for students to apply to college, thereby reducing the amount of time a student actually spends comparing colleges. Ultimately this could lead to a student applying to a college because it is easy, rather than looking for the best fit.

Time will tell if this is a trend that will last beyond the current economic slump. In the meantime, happy college hunting!

Source: The New York Times, January 25, 2010

Further Reading: College Confidential, US News and World Report, National Association of College Admissions Counselor

0 Comments

What They're Saying

    EXCELLENT  
  48 reviews on
 
 
         
   Angela Jay 
 2024-02-15
 
 
   Best Decision Ever!

A+ Tutoring proved to be a transformative experience for me, surpassing all my expectations. Without hesitation, I wholeheartedly recommend A+ Tutoring to any parent or guardian seeking academic improvement and aiming to unlock their child’s full potential.

Prior to selecting A+, I carefully researched and evaluated other services. My goals were twofold: to prepare my son for the standardized testing required for preparatory school and college applications, and to enhance his time management skills and study habits.

Mr. John’s personalized approach resonated with my son’s personality and specific learning needs. Despite my son’s demanding sports schedule, Mr. John was incredibly flexible and accommodating. The sessions were comprehensive, combining instruction, engaging conversations, and homework assignments to reinforce existing concepts and introduce new ones in advanced math, English, and science.

The tangible outcomes were apparent: not only did my son’s grades improve by at least one grade level, but he also secured early admission to prep school! Moreover, I observed a significant boost in his confidence and overall demeanor.

I am deeply grateful to Mr. John, Ms. Dorothea, and Mr. Dan for their exceptional dedication and support. They truly went above and beyond to ensure that we felt fully supported throughout the process. Their contributions have made a profound impact on my son’s academic journey, maximizing the value of my investment.
  
 
 
       
   Kenneth Greenspan 
 2023-11-28
 
 
   Extremely professional and thorough
  
 
 
       
   Leah Reinhard Peshek 
 2023-11-15
 
 
   I just wanted to thank A+ for helping my son achieve his goals. He worked with 2 instructors Andrew and Barbara for both the SAT and AP exams. Whatever they did it was magic! Not only did he get the results he wanted- he surpassed them. It was hands-off for me, he scheduled and communicated with his instructors on his own, which taught him responsibility and accountability. Yet, their lesson follow-up emails kept me in the loop. I can’t recommend them any more highly. If you decide to use them you won’t be disappointed, you will see a student who is better prepared for their studies as well as any tests they choose to take- they even seem more mature and confident. A+ I’m giving you an A+ Thank you so much, Leah Reinhard.
  
 
 
       
   Rebekka Hartwell 
 2023-10-28
 
 
   We had a great experience with A+ Test Prep and Tutoring. I appreciated that the tutor tailored the sessions around our daughter's needs and worked with her strengths. I can definitely recommend this program to anyone needing some extra support.
  
 
 
       
   Rhiannon Kelly 
 2023-08-31
 
 
   My son needed assistance preparing for an exam. We reached out to A+ test prep and they were wonderful. They were able to schedule him for tutoring without an delays. Their knowledge, assistance and guidance speaks volumes. A+ exceeded all outlets expectations. Thank you
  
 
 
       
   Andrea Emmons 
 2023-07-06
 
 
   The tutors were terrific, very thoughtful and really understood my child's needs in terms of studying. The hours worked well with our schedule and the homework assigned was super helpful!
  
 
 
       
   V Penz 
 2023-06-22
 
 
   A+ Test Prep provided superior tutoring custom-tailored to meet my son’s specific needs and learning style. His SAT score increased by 160 points with 12 hours of tutoring!!! That put him well-within range for all of the schools to which he is applying. A+ truly listened to make sure they exceeded our expectations starting with matching our son with Rob. He is an experienced tutor who set goals and developed a specialized plan. Rob taught clear, structured, organized lessons, helped my son plan his practice and homework, and taught test stress-management and relaxation techniques. These lessons also helped fill-in gaps from the pandemic.  The writing, reading and math lessons and strategies  Rob taught gave Dylan a strong foundation of critical-thinking skills which will serve him well in college, the work-force, and beyond.  A+ staff, including Rob, gave prompt, detailed and insightful feedback after each session. You will get ENORMOUS value for your financial investment with A+.  I investigated 6 other tutoring companies and am confident A+ was the best for tailoring their tutoring to a program that best fit my son’s learning style!!
  
 
 
       
   Megan Gasper 
 2023-05-26
 
 
   This tutoring program literally changed my daughters test scores by 1000 points, and they were so helpful, and communicative with me the entire time. I really recommend them for every student, whether they are trying to make their test scores better, or make their scores above excellent
  
 
 
       
   Zarah Adams 
 2023-05-04
 
 
   We chose A+ for Preparation to help our daughter prepare for college entrance exams. May daughter had Pam for the verbal portion of the exam. Pam was amazing! She asked about extra-curricular activities and demonstrated genuine interest in my daughter's role as a student in and outside of the classroom. Pam also noted how important these activities are to colleges. John was the tutor for math and science. He helped my daughter feel comfortable and confident in her skills. My daughter's ACT composite score went up 5 points! I would highly recommend A+ for Test Preparation!
  
 
 
  
 
  Load more